Staying Data-Driven Before, During, And After a Website RedesignAvoid costly website redesign mistakes. Use data-driven insights to create a website that attracts, engages, and converts your ideal…Apr 2Apr 2
What Makes a Good Optimization Team Lead?The right optimization team lead should possess certain traits to successfully drive results and foster a culture of innovation and…Mar 26Mar 26
Test and Learn Culture: The Key to Data-Driven Optimization and Customer SatisfactionDiscover the benefits of a ‘test and learn’ culture. Learn how experimentation drives innovation, reduces costly mistakes, and improves the…Mar 19Mar 19
How Does Psychology Influence Purchase Decisions?Discover the hidden psychological forces that influence customer behavior online. Optimize your website to increase sales and build trust…Mar 5Mar 5
Directional Guidance: What It Is And How To Improve ItThe job of product marketing and ecommerce leaders is to guide the user to the best-fit product for them. Directional guidance is the…Feb 27Feb 27
How is optimization changing, and what should I do about it?The world of optimization doesn’t stand still. What held true four years ago might not mean the same thing today.Feb 22Feb 22
How To Optimize Your Website For Both DTC and WholesaleThe gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both…Feb 1Feb 1
What is prototyping and why is mid fidelity its unsung hero in rapid validation?Dive into the world of prototyping and discover why mid-fidelity designs hold the key to swift user testing and efficient design…Jan 16Jan 16
Ecommerce Gamification: How To Engage Customers Like A Winning SaaS CompanyEcommerce gamification is still fairly underutilized. Take a page from the SaaS playbook and leverage built-in reward systems to create…Oct 27, 2023Oct 27, 2023
Why November Is The Most Underrated Time Of Year To Conduct An Ecommerce Website AuditThe holidays are the busiest time of the year, and people often underestimate the power of a website audit. In reality, it can be a useful…Oct 19, 2023Oct 19, 2023
