CRO is ultimately about what the user wants and needs. But that doesn’t mean your branding isn’t important. Companies can create a successful synergy between the two by maintaining brand values and uniqueness while optimizing for a better customer experience. KPIs tend to be brand-centric. More revenue, more conversions, and…

At the heart of a successful ecommerce team is unending curiosity. There’s a relentless pursuit to expose and resolve customer pain points over and over again. Exemplary ecommerce teams leave no stone unturned, making incremental changes based on data and methodical testing. To see it in action, look no further…

When optimizing your website, you need to find the balance between quality and quantity of tests. Here, we discuss how you can test more effectively for winning results. Contrary to popular belief, sometimes less testing is actually better in a conversion rate optimization program. Let’s imagine a scenario together. You’re…

The ultimate Cyber Monday and Black Friday guide for ecommerce businesses gearing up for holiday traffic. 2021 brought the first ever $200+ billion holiday season in the US, according to research from Adobe. Online spending grew 8.6% over the previous holiday season and 44% over 2019. Assuming this year follows…

Our guide to cross-selling and upselling. Discover what each tactic is and how your ecommerce brand can implement them to meet goals. What if you could elevate the customer experience and generate extra revenue at the same time? Cross-selling and upselling offer an antidote to one-time buyers by serving relevant…

Every business is unique. Using competitor data as a benchmark is usually inaccurate. Instead, your focus should be on information you get from customers. “What is a good conversion rate?” is one of the most common questions we get from clients. In fact, it comes up once in nearly every…

Writing great website copy doesn’t need to be complicated, but it does require a thoughtful focus on customers — here’s how to get it right. “We’re the number one seller in our industry.” “We have more than $10m in sales annually.” “Our products aren’t like anything else on the market…

When it comes to the website speed of your ecommerce store, slow and steady doesn’t cut it. Use these 15 steps to keep more of your hard-earned traffic. Ecommerce shoppers don’t settle for slow sites. And the definition of “slow” is more restrictive than ever. A Digital.com study found that…

Our guide to cross-selling and upselling. Discover what each tactic is and how your ecommerce brand can implement them to meet goals. What if you could elevate the customer experience and generate extra revenue at the same time? Cross-selling and upselling offer an antidote to one-time buyers by serving relevant…