The Good·Apr 2, 2024Staying Data-Driven Before, During, And After a Website RedesignAvoid costly website redesign mistakes. Use data-driven insights to create a website that attracts, engages, and converts your ideal…
The Good·Mar 26, 2024What Makes a Good Optimization Team Lead?The right optimization team lead should possess certain traits to successfully drive results and foster a culture of innovation and…
The Good·Mar 19, 2024Test and Learn Culture: The Key to Data-Driven Optimization and Customer SatisfactionDiscover the benefits of a ‘test and learn’ culture. Learn how experimentation drives innovation, reduces costly mistakes, and improves the…
The Good·Mar 5, 2024How Does Psychology Influence Purchase Decisions?Discover the hidden psychological forces that influence customer behavior online. Optimize your website to increase sales and build trust…
The Good·Feb 27, 2024Directional Guidance: What It Is And How To Improve ItThe job of product marketing and ecommerce leaders is to guide the user to the best-fit product for them. Directional guidance is the…
The Good·Feb 22, 2024How is optimization changing, and what should I do about it?The world of optimization doesn’t stand still. What held true four years ago might not mean the same thing today.
The Good·Feb 1, 2024How To Optimize Your Website For Both DTC and WholesaleThe gold standard of optimization is building an online experience that caters to your users. But what happens when you are selling to both…
The Good·Jan 16, 2024What is prototyping and why is mid fidelity its unsung hero in rapid validation?Dive into the world of prototyping and discover why mid-fidelity designs hold the key to swift user testing and efficient design…
The Good·Oct 27, 2023Ecommerce Gamification: How To Engage Customers Like A Winning SaaS CompanyEcommerce gamification is still fairly underutilized. Take a page from the SaaS playbook and leverage built-in reward systems to create…
The Good·Oct 19, 2023Why November Is The Most Underrated Time Of Year To Conduct An Ecommerce Website AuditThe holidays are the busiest time of the year, and people often underestimate the power of a website audit. In reality, it can be a useful…
